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If you recognize the feeling of producing more content than ever, yet still lacking what you need when it matters, you are not alone. In many organizations, the challenge is not creating content – it is making sure you get value from what already exists.
Choosing a DAM system used to be about organizing files. Today, it is about much more than that. As content volumes grow and more people work with images, video, and brand assets daily, simply storing material in one place is no longer enough.
Wouldn’t it be ideal if more people in your organisation could create their own material, publish it and communicate independently? We know this is a common challenge. Many experience an increased risk of the brand becoming inconsistent. How do you know which font or colour is correct? The result is rarely greater freedom – more often it leads to more guidelines and more proofreading. So how can you do it better?
Many organisations manage images, video and brand as separate disciplines. Images are stored in one place, video is published in another, and brand guidelines live as documents on the side. Each area has its own workflows, logic and tools. It works – up to a point.
Like many organisations, you’ve probably invested time in choosing the right tool for managing images and video, and now it’s time to start using it. Yet even with the right features in place, a well-thought-out structure and clear permissions, only a few people use the system consistently. Others use it sporadically – or not at all. So how do you get everyone who needs it to actually use the platform?
When new users are introduced to a system, several challenges arise. On the one hand, you want them to become self-sufficient quickly. On the other, time for onboarding is limited, and the people who know the system already have full workloads. But onboarding doesn’t have to be a burden.
As we wrap up the year, it’s clear that 2025 surpassed all previous records. With 165 new customers, a strong new minority investor, and – most importantly – new features that improve everyday workflows, we’re already looking forward to taking on 2026.
Play Portal gathers all your videos in one brand-secure space. Create, stream and share – fully aligned with your brand.