Per Erséus
Communicating through video is one of the most powerful ways to connect, evoke emotions and build trust. But on platforms like YouTube, your message easily gets lost — and your brand fades into the background.
A Play Portal from Mediaflow gives your content the attention it deserves. It’s a branded, ad-free and GDPR-compliant environment where you own the entire video experience.
With Play Portal, you decide how the portal should look, who gets access and how the content is organised. Gather all your videos in one place — whether they’re training materials, campaigns or internal livestreams.
Every detail in Play Portal is built with branding in mind. You can customise colours, logo, typography and layout so the experience feels truly yours. Whether you use it externally for customers or internally for employees, the viewer gets a cohesive and professional impression where design and content work together seamlessly.
The result? A clear and trusted space where your audience always meets your brand — and no one else’s.
Inside Play Portal, viewers stay fully immersed in your environment — without distractions or advertising. They find the right content faster and experience a higher level of quality and trust. That’s how long-term relationships are built.
As part of Mediaflow’s Online Video Platform, Play Portal is fully integrated with Video Manager and follows the highest standards for data protection and accessibility (GDPR and WCAG). You control who sees what, and all content is securely hosted on servers in Sweden. It’s video management built with both responsibility and care.
Mediaflow treats video as a workflow. Whether you’re livestreaming an event, publishing training videos or creating campaign channels, Play Portal works seamlessly with Video Manager so you can publish, schedule and analyse — all within the same platform.
Want to see how you can build your own Play Portal? Our team is ready to give you a customised walkthrough. Book a personal demo today!
Mediaflow is a Swedish-developed Digital Asset Management system that helps organisations take control of their digital assets and collaborate efficiently with images, video and brand content.
Learn more about what a DAM system is — and why you need one — or book a demo online.
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Wouldn’t it be ideal if more people in your organisation could create their own material, publish it and communicate independently? We know this is a common challenge. Many experience an increased risk of the brand becoming inconsistent. How do you know which font or colour is correct? The result is rarely greater freedom – more often it leads to more guidelines and more proofreading. So how can you do it better?
Many organisations manage images, video and brand as separate disciplines. Images are stored in one place, video is published in another, and brand guidelines live as documents on the side. Each area has its own workflows, logic and tools. It works – up to a point.
Like many organisations, you’ve probably invested time in choosing the right tool for managing images and video, and now it’s time to start using it. Yet even with the right features in place, a well-thought-out structure and clear permissions, only a few people use the system consistently. Others use it sporadically – or not at all. So how do you get everyone who needs it to actually use the platform?