Per Erséus
If you recognize the feeling of producing more content than ever, yet still lacking what you need when it matters, you are not alone. In many organizations, the challenge is not creating content – it is making sure you get value from what already exists.
Here are three tips on how to work smarter with your content.
Having a shared place to store your files is not enough in practice. If no one can find them when needed, they might as well be somewhere else entirely.
Relying solely on folder structures often works well in the beginning and in smaller teams – until it suddenly does not. As your content grows, it becomes difficult to know where things are, what is up to date, and what even exists. This is where a structured approach to metadata can make all the difference.
When you start working with clear tagging and smarter search, your content becomes accessible in a completely different way. Instead of clicking through folders, you can find exactly what you need based on content, context, or usage.
Mediaflow takes this one step further with Smart Folders, combining structure and searchability. As a Pro user, you can create dynamic folders based on search results. These are dynamic spaces where content is automatically gathered based on your criteria.
For example, you can collect all images from a specific photographer, recurring events, or simply all files with the same keyword. This removes the need for manual maintenance and ensures you always have up-to-date material in one place.
You probably recognize that much of the content you create is used once and then never again. That is rarely because it lacks value – it is usually because the format is too specific or difficult to adapt.
Often, images are simply too narrow in use. When attending an event, consider capturing angles and subjects that can be reused in other contexts. Think already at the point of creation about what types of visuals you typically need elsewhere.
In other cases, content is not reused because it requires too much manual work to adapt. Downloading to a hard drive, editing in another tool, and uploading again. Mediaflow’s built-in support for download formats makes it easy to reuse images for social media or print, for example.
Set up predefined image formats so others can quickly export and work with the material without unnecessary steps. You can also create formats that only change file type, ensuring images for web use are properly compressed.
By downloading in the right format from the start, users get the correct size, file type, and proportions immediately. Download formats can be made available in both Mediaflow and portals, allowing more people to use content independently – without relying on marketing or communications teams.
This significantly lowers the threshold for reuse.
A large part of structuring content is time-consuming and repetitive: tagging files, describing images, subtitling video, and ensuring accessibility. It is important work – but it takes time, and when things take time, they risk not being done properly.
By automating parts of the process, you ensure more gets done and that files can be reused multiple times. All images uploaded to Mediaflow are automatically tagged with AI-generated keywords based on their content. You only need to add keywords that provide additional context.
You can also generate alt text using AI and use it in integrations with your CMS or publishing tools.
Video can be subtitled in minutes using Mediaflow’s built-in auto-subtitling – even for longer recordings. This makes content more accessible and usable from the start.
In practice, automation allows you to spend less time on administration and more time creating value.
Are you curious about how to scale your work with images, video, and brand assets? Do you want to work more structured, reuse more, and automate parts of your content workflow?
Get in touch and we will show you how Mediaflow can help in practice.
Choosing a DAM system used to be about organizing files. Today, it is about much more than that. As content volumes grow and more people work with images, video, and brand assets daily, simply storing material in one place is no longer enough.
Wouldn’t it be ideal if more people in your organisation could create their own material, publish it and communicate independently? We know this is a common challenge. Many experience an increased risk of the brand becoming inconsistent. How do you know which font or colour is correct? The result is rarely greater freedom – more often it leads to more guidelines and more proofreading. So how can you do it better?
Many organisations manage images, video and brand as separate disciplines. Images are stored in one place, video is published in another, and brand guidelines live as documents on the side. Each area has its own workflows, logic and tools. It works – up to a point.