Per Erséus
We believe in bringing together people, ideas and content. That creative collaboration can be improved through smarter workflows and structure that free up both time and creativity. With our new visual identity, it becomes even clearer that Mediaflow is a platform connecting files, users and production.
Mediaflow has always followed its own path in the SaaS industry — without external capital or short-term compromises. We put people at the center, driven by a desire to create long-term value for our customers. This approach has allowed us to grow quickly and become a market leader in Digital Asset Management.
Now that we’re welcoming external investors and expanding beyond Sweden — across the Nordics and into Europe — we want to do so with a profile that more clearly reflects what we believe in: uniting our customers’ workflows in one single platform.
Today, Mediaflow is a Digital Asset Management system, an Online Video Platform, and a Brand Asset Management solution. But the new profile also gives us the flexibility to expand our range of products and services — all designed to make your everyday work easier.
For us, design is more than colors and shapes. It’s about clarity, accessibility and creativity. Our new visual language is more cohesive and built around what we call Connected Creativity — bringing together people, media assets and brand resources in one unified platform.
“We want our brand to communicate trust and stability, while also being playful and colorful. Now we have a brand that better aligns with the product and can continue to evolve alongside it,” says David Marklund, Art Director at Mediaflow.
The Mediaflow platform itself is also getting a refresh — with new colors, typography and improved contrast for both light and dark modes. The result is an interface that feels clearer, calmer and more pleasant to work in.
“The new expression is simpler and more consistent, making it easier to find what you need and focus on what matters,” says Linus Dahl, Head of Product Design. “For us, this isn’t just about a new look — it’s about making the experience in our products even better for everyone who uses them every day.”
Like many organisations, you’ve probably invested time in choosing the right tool for managing images and video, and now it’s time to start using it. Yet even with the right features in place, a well-thought-out structure and clear permissions, only a few people use the system consistently. Others use it sporadically – or not at all. So how do you get everyone who needs it to actually use the platform?
When new users are introduced to a system, several challenges arise. On the one hand, you want them to become self-sufficient quickly. On the other, time for onboarding is limited, and the people who know the system already have full workloads. But onboarding doesn’t have to be a burden.
As we wrap up the year, it’s clear that 2025 surpassed all previous records. With 165 new customers, a strong new minority investor, and – most importantly – new features that improve everyday workflows, we’re already looking forward to taking on 2026.