Per Erséus
We believe in bringing together people, ideas and content. That creative collaboration can be improved through smarter workflows and structure that free up both time and creativity. With our new visual identity, it becomes even clearer that Mediaflow is a platform connecting files, users and production.
Mediaflow has always followed its own path in the SaaS industry — without external capital or short-term compromises. We put people at the center, driven by a desire to create long-term value for our customers. This approach has allowed us to grow quickly and become a market leader in Digital Asset Management.
Now that we’re welcoming external investors and expanding beyond Sweden — across the Nordics and into Europe — we want to do so with a profile that more clearly reflects what we believe in: uniting our customers’ workflows in one single platform.
Today, Mediaflow is a Digital Asset Management system, an Online Video Platform, and a Brand Asset Management solution. But the new profile also gives us the flexibility to expand our range of products and services — all designed to make your everyday work easier.
For us, design is more than colors and shapes. It’s about clarity, accessibility and creativity. Our new visual language is more cohesive and built around what we call Connected Creativity — bringing together people, media assets and brand resources in one unified platform.
“We want our brand to communicate trust and stability, while also being playful and colorful. Now we have a brand that better aligns with the product and can continue to evolve alongside it,” says David Marklund, Art Director at Mediaflow.
The Mediaflow platform itself is also getting a refresh — with new colors, typography and improved contrast for both light and dark modes. The result is an interface that feels clearer, calmer and more pleasant to work in.
“The new expression is simpler and more consistent, making it easier to find what you need and focus on what matters,” says Linus Dahl, Head of Product Design. “For us, this isn’t just about a new look — it’s about making the experience in our products even better for everyone who uses them every day.”
After many years of steady organic growth and being recognised as a Master Gazelle, Mediaflow is now taking the next step. Bonnier Capital has acquired a significant minority stake, adding both capital and resources to broaden the product offering and accelerate expansion.
We are excited to announce that in December, we will be launching the most significant update to our platform yet. The next version of Mediaflow features several innovations and smarter ways of working in an improved yet familiar environment. And this is just the beginning.