Per Erséus
Working with digital assets like documents, images and video?Then you’ve probably noticed how difficult it can be to structure – and above all find – the right files across different systems and servers. One solution is to use a Digital Asset Management system, also known as a DAM system. In this article, we’ll take a closer look at what it is and how it can simplify your organisation’s file management.
Every second, huge amounts of data are generated and stored on servers, hard drives and cloud services. For a one-person business, storing files in folders might be enough – but as soon as several people need to access the same material, it becomes difficult to maintain a shared structure and even harder to find files someone else has saved.
Working with files without a DAM system quickly leads to challenges because the storage is unstructured. Files are spread across various devices, servers and folders without a unified logic.
The result? Time-consuming searches, confusion and inefficient workflows.
A DAM system – like Mediaflow – is a software solution that allows you to store, organise, search, manage and share all your digital assets in a structured and efficient way.
In many cases, it can replace two or three other systems – saving both time and money for your organisation.
Using a DAM system increases both efficiency and security when working with files and digital content. It makes the workflow smoother – and reduces the risk of confusion.
Media Asset Management (MAM) is similar to DAM, but typically used for larger formats such as video and audio. Metadata plays an important role here too, and systems may include additional functions such as timecode management – especially useful for media and production teams.
DAM systems are used across many industries. What they all have in common is a need to store and access digital assets — easily and collaboratively.
Examples include:
Brand & marketing teams – store brand assets and communication materials while maintaining a consistent visual identity.
Photographers – add metadata such as keywords, personal data and copyright information. With Mediaflow’s GDPR module, you can even collect consent digitally and connect it to your files.
E-commerce – integrate your DAM with your webshop and manage product images and descriptions more efficiently.
Corporate communication – store documents, presentations and internal materials. With Mediaflow, you can also add Media Portals to publish content internally or externally and make it accessible to more people.
In short, a DAM system is an essential tool for storing and managing digital assets in a secure, structured and scalable way.
DAM, PIM and CMS are complementary systems within an integrated information management workflow.
DAM (Digital Asset Management) – manages files and media assets such as images and video.
PIM (Product Information Management) – focuses on product data such as technical specifications, descriptions and pricing.
CMS (Content Management System) – manages editorial and text-based content such as websites and blogs.
Mediaflow offers ready integrations with leading CMS platforms – such as WordPress, Sitevision and Optimizely – making it easy to insert images or video directly into your website.
Mediaflow creates flow in your daily work. Our platform often replaces two or three other services – increasing efficiency while reducing costs.
Mediaflow combines Digital Asset Management, Brand Management and Online Video in one GDPR-secure cloud-based solution hosted on Swedish servers.
Whether you’re a small business or part of a larger organisation, switching from OneDrive, Google Drive or Dropbox to Mediaflow’s DAM can make a significant difference. The platform can easily be extended with add-ons for video, livestreaming, branded templates, brand portals and media portals – so you can create your own internal or external media bank.
Here are some examples of how customers have transformed their workflows with Mediaflow’s DAM →
Book a demo to explore how Mediaflow can streamline your workflows and bring clarity to your digital asset management.
And don’t forget to follow Mediaflow on LinkedIn to stay up to date.
How do you find the right file when you need it the most? For many teams, that means endless folder browsing, repeated searches, duplicates and manual sorting. With Smart Folders in Mediaflow, you can work in a metadata-driven way – and let your files organise themselves into a much smoother workflow.
We believe in bringing together people, ideas and content. That creative collaboration can be improved through smarter workflows and structure that free up both time and creativity. With our new visual identity, it becomes even clearer that Mediaflow is a platform connecting files, users and production.
After many years of steady organic growth and being recognised as a Master Gazelle, Mediaflow is now taking the next step. Bonnier Capital has acquired a significant minority stake, adding both capital and resources to broaden the product offering and accelerate expansion.