Per Erséus
Many organisations manage images, video and brand as separate areas. Images are stored in one place, video is published somewhere else, and brand guidelines live in separate documents. Each part has its own workflow, logic and tools. It works – but only up to a point.
When content is divided across multiple systems, gaps appear. They’re not always obvious at first, but over time they affect everyday work. Related assets are scattered, the same message is produced in different formats without a shared foundation, and updates made in one place don’t carry through to another.
It’s rarely a single part that fails. The challenge lies in making the whole work together when there’s no shared context.
The cost of managing content separately – in silos – is difficult to calculate and rarely visible on a budget line. Instead, it shows up as:
Individually, these issues may seem small. Together, they become significant.
As delivery demands increase, shortcuts often creep into workflows. Teams use whatever material happens to be available and make local adaptations. Brand guidelines are followed as best as possible. It works in the short term – but maintaining consistency becomes harder over time.
Bringing images, video and brand together in a shared DAM platform with integrated ways of working reduces friction. When everything lives in one place, it becomes easier to work efficiently without losing momentum.
You can ensure that available assets are always the correct version, and that frameworks and guidelines are clear and easy to follow.
Mediaflow users collaborate more effectively when content becomes a shared resource. Images, video and brand reinforce one another and can be reused, tracked and developed with greater precision.
The result is greater confidence, more creativity and, above all, higher quality.
So the answer to the question at the beginning? A surprising amount of time, energy and potential disappears without anyone quite noticing. But when everything is brought together in one shared context, hidden costs are reduced – and your content can start working fully towards your organisation’s goals.
Would you like to see how organisations have unified images, video and brand into one streamlined way of working? Discover how our customers use Mediaflow to simplify everyday workflows.
Wouldn’t it be ideal if more people in your organisation could create their own material, publish it and communicate independently? We know this is a common challenge. Many experience an increased risk of the brand becoming inconsistent. How do you know which font or colour is correct? The result is rarely greater freedom – more often it leads to more guidelines and more proofreading. So how can you do it better?
Like many organisations, you’ve probably invested time in choosing the right tool for managing images and video, and now it’s time to start using it. Yet even with the right features in place, a well-thought-out structure and clear permissions, only a few people use the system consistently. Others use it sporadically – or not at all. So how do you get everyone who needs it to actually use the platform?
When new users are introduced to a system, several challenges arise. On the one hand, you want them to become self-sufficient quickly. On the other, time for onboarding is limited, and the people who know the system already have full workloads. But onboarding doesn’t have to be a burden.