Brand customisation
Rustan appreciates that the media bank is fully adapted to Easy-Laser’s visual identity. Fonts, colours, and the logo are all aligned with the company’s website, creating instant recognition and a professional impression.
Our customers’ stories
Easy-Laser gained more time and control over its marketing
- Colleagues and customers can now download media files directly from the media bank
- Large files and selections are shared effortlessly with unique web links
“Mediaflow is an incredibly easy-to-use tool that makes life easier for both us and our resellers. The interface is clean and the system is very flexible overall. The support is excellent – it’s quick to get help if anything goes wrong.”
The challenge
A global reseller network in need of the right marketing materials
Easy-Laser’s global network of resellers relies on access to up-to-date images and videos for local marketing. Ensuring that every reseller always had the correct marketing material for campaigns and launches was a constant challenge.
When someone needed an image, the head office in Mölndal would typically receive an email request – a process that was time-consuming and inefficient.
Only a few people had access to the files
Without a shared location for all images and files, much of the workload fell on Marketing Manager Rustan Karlsson, who stored everything on his personal company account. All internal and external requests went through him, taking time away from other responsibilities and creating bottlenecks whenever he was unavailable.
No overview of which files had been shared
With everything stored in a standard file system, there was no overview of what had been distributed. Customers didn’t know what material was available, and the Easy-Laser marketing team couldn’t track which files had been shared or whether resellers had the correct versions.
“In the early years, we sent out a CD and a printed booklet with the images. It was a lot of work for us and very slow.”
The solution
How Mediaflow transformed Easy-Laser’s workflow
From the very first demo, it was clear that Mediaflow was exactly the right fit for Easy-Laser — the service they had been looking for.
A media bank with self-service downloads
Easy-Laser now uses Mediaflow DAM & Content Hub with a brand-adapted media portal they call “the media bank”. The platform has become a widely used resource, both internally and among resellers. Through the media bank, resellers can easily download the material they need, whenever they need it.
Three favourite features
Sharing files with ease
Kristina’s favourite feature is the ability to share multiple or single files via a unique Web Share. It makes other services unnecessary, as she can send large files such as videos directly from the folder structure.
Drag and drop in the interface
With memories of the days when the marketing team used to send out images and files on CD to resellers, Rustan highlights Mediaflow’s intuitive drag-and-drop interface as a clear favourite. Uploading and organising files has never been easier.
About Easy-Laser
Market leader in laser alignment systems
Easy-Laser manufactures laser-based alignment and measurement systems used in shipbuilding, wind power, and industrial production.
From its headquarters in Mölndal, Sweden, the company designs and builds laser equipment sold worldwide through an international reseller network. Their marketing is based on materials that resellers can easily download from Easy-Laser’s Media Bank, powered by Mediaflow.
Rustan Karlsson and Kristina Lindén manage Easy-Laser’s marketing and have made the journey from distributing CD-based media to having all files available online, 24/7.
Media Portal
Share your content – easily, professionally and on brand
A Media Portal is your own media bank. Share images, documents and templates in one single place – easily accessible for clients, press, partners or colleagues across your organisation. It’s a sleek, brand-aligned way to share the right content, in the right format, always available and always up to date.
See Mediaflow in action
Would you like to experience how Mediaflow can simplify your work with media and brand management? In a personalised demo, we’ll show you how everything connects – tailored directly to your organisation.
In the demo, you’ll see how you can:
- Create structure and simplicity in your media flow
- Ensure brand consistency across all materials
- Save time through smart workflows and collaboration
- Share media and content securely, both internally and externally