Three tips for creating a Brand Portal that strengthens your profile and makes everyday work easier for the whole organisation
Having a clear brand identity is becoming increasingly important – for municipalities, organisations, and companies alike. Yet many struggle to maintain a consistent profile and to get everyone in the organisation to understand and communicate in line with how they want to be perceived externally. This is where a central Brand Portal can play a crucial role. It makes it easier to share your brand identity and ensures that everyone is working in the same direction.