Per Erséus
Having a clear brand identity is becoming increasingly important – for municipalities, organisations, and companies alike. Yet many struggle to maintain a consistent profile and to get everyone in the organisation to understand and communicate in line with how they want to be perceived externally. This is where a central Brand Portal can play a crucial role. It makes it easier to share your brand identity and ensures that everyone is working in the same direction.
Image: The interface where you build a Brand Portal
A strong brand identity should live beyond individual campaigns, social media posts, or adverts. By setting up a Brand Portal in Mediaflow, you take the first step towards consistent communication – no matter the size of your organisation.
So, how do you begin – and which steps should you not miss? Here are three tips to help you create a Brand Portal that fulfils its purpose, inspires, and unifies your tone of voice and visual identity.
Your brand consists of many different elements: logos, fonts, tone of voice, and perhaps templates. But how should they be used? Chances are you have a graphic guidelines PDF – one that nobody knows where to find and few have ever read.
In a Brand Portal, you bring all of your resources together alongside the guidelines. This ensures that everyone can be confident they are using the latest versions of all files.
By making everything searchable and accessible, you’ll also reduce the number of requests for material from colleagues and external partners.
Your brand guidelines are probably one of the most expensive PDFs you’ll ever produce. So it’s a shame if they end up forgotten on a server no one can access.
The solution is to create a clear page structure within your portal, separating content by category. That way, it’s easy to understand how the logo should be used, which colours belong where, and how text should be written.
The portal works like a CMS for your brand, allowing you to present examples visually, explain tone and style, and give users access to templates so they can easily create their own marketing materials.
Who will be using the portal? Perhaps the entire organisation – but also agencies, resellers, the press, or other partners. Make sure you adapt the portal to the needs of each audience and don’t overload it with unnecessary content.
Give the right people access to the right material. Content should be easy to reach – but only for those who need it. This can be controlled with logins or IP restrictions, or by leaving the portal open with a direct URL. The easier it is to find, the more it will be used.
A Brand Portal is more than just an archive. It’s a living hub for your brand and a tool that makes it easier to communicate consistently, save time, and build a stronger identity every day.
👉 Want to see what a Brand Portal looks like in practice? Get in touch – we’ll be happy to show you some examples.
A Brand Portal in Mediaflow includes everything you need. Think of it as a toolbox – without all the unnecessary extras. It’s easy to use, intuitive, and clear for everyone. Once your colours and fonts are set, it’s just a matter of adding your texts and images.
Mediaflow is a Swedish-developed DAM system that helps you keep track of your organisation’s digital assets and collaborate efficiently with images, videos, and brand materials. Learn more about what a DAM system is and why you need one – or book a demo online.
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We are excited to announce that in December, we will be launching the most significant update to our platform yet. The next version of Mediaflow features several innovations and smarter ways of working in an improved yet familiar environment. And this is just the beginning.