GDPR module for your image bank in Mediaflow

With Mediaflow's DAM system, you can efficiently and securely manage personal data and agreements through our add-on module. Obtain consent through our digital signing service and receive alerts if files are not GDPR-compliant. With the GDPR module, you gain complete control over which files individuals appear in and how they can be used, among other features.

Easily comply with GDPR

Easily create a register of individuals linking agreements to your images and video files. Receive warnings when agreements are nearing expiration and track where the files are being used.

Digital consent

Collect new consents and image permissions via SMS, allowing recipients to sign using a verification code.

Integration with your CMS

By integrating Mediaflow with your CMS, you will automatically have a publication history and the option to automatically hide photos or videos when an associated consent has expired.

Manage image licenses and consents with our GDPR tools

The General Data Protection Regulation places high demands on the handling of personal data. With Mediaflow's GDPR module, you gain access to several tools that make it easy to see which consents are in place, their validity periods, and where in your marketing efforts you can use files from your image bank. Everything is intelligently and intuitively designed, so GDPR tools seamlessly integrate into your daily workflow.

You have the flexibility to configure which of your users can access these functions, define their permissions, set the advance notice for expiring agreements, and specify what actions are allowed with images that are not GDPR-compliant. The connection to Media Portals and the integration with CMS automatically hide files on your web pages when their consent agreements expire.


Digital and secure consent feature

You can quickly obtain consent and permission for image publication using our digital signing service.

When you initiate a request from within Mediaflow, an SMS is sent with a link to the recipient, providing an agreement for consent or a model contract that you have customized with the text. The recipient verifies all details and signs via a verification code sent via SMS or email. Mediaflow immediately stores the consent digitally, and the file in the image bank becomes GDPR-approved for use in your marketing.

Manage people and agreements

Under the GDPR tab in Mediaflow, all individuals within the system are listed, with the option to access further information about these individuals, their agreements, and the files they are associated with.

Here, you can also edit, add, or remove agreements. The list clearly indicates if someone lacks consent or has an agreement soon to expire.

Automatic facial matching for images

If facial matching is enabled, the system can suggest individuals found in images.

You will then receive a prompt to either approve or reject the connection. Please note that the technology is based on an algorithm that solely assists in identifying individuals based on data associated with your own account, and no data is shared with third parties.

What does GDPR say about photos?

2. Tag individuals in the file

For the files where you indicated "Identifiable individuals present," you must provide information about the individuals in the file for the system to determine whether consent exists.

If facial matching is enabled and the file is an image, the faces of all individuals in the image will already be marked with a box labelled "Unknown." Otherwise, you must manually indicate the person's location in the image by creating a bounding box. With facial matching, you can also receive suggestions for identifying the individuals in the image. Alternatively, you can easily select an existing person from your register of individuals or add a new person if facial matching is unavailable.

Simple, scalable and affordable

Mediaflow is a Swedish cloud service that thousands of communicators, creators, and marketers use. Because the service is located in the cloud and easily accessible through your web browser, it also doesn't require any hardware investments, making it easy for large and small organisations to get started.

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